When I started my journey into making keepsake jewelry, I knew I wanted to be different. I noticed almost every single DNA artist calling their client’s custom add-ins “inclusions.” When speaking about jewelry, especially precious materials, you don’t want to call them inclusions as that means imperfections. (I’m sure I’ve slipped up here and there because that’s what everyone else has referred to them as and it gets drilled in, but I always mean to refer to them as elements.)

Our wording has always been elements because we are one with earth, air, fire, water; thus, custom elements. Having done my own research into jewelry, etc, I realized this was a flaw in how most were wording it. Your customs are not imperfections!!!!!